Rob Kardashian - the younger brother of Kim, Kourtney and Khloe - is rumoured to be dating the UK-raised performer and model Rita Ora.
The singer, 21, is signed on Jay-Z's record label, Roc Nation and was reportedly introduced to Rob by his rapper friend Lil' Romeo.
Rob, 24, has not officially gone public about the romance yet but sources say that they will be announcing their relationship at a publicity event he is DJing at in Manhattan.
New romance? Rob Kardashian, pictured here in Las Vegas in October, has been linked to model Rita Ora
A source told the New York Post: 'Rob lives a life separate to his sisters and he's definitely a ladies' man.'
Adding:'But he wouldn't have more then one girlfriend at one time. He's a good boy.'
Kosovo-born Ora rose to fame by singing with British star Craig David.
She appeared on the tracks Awkward and Where's your Love and has also modelled for the ck One perfume.
Rob has mostly gained fame from his sisters' reality show and his appearance on the TV US show Dancing With the Stars.
'I love you this much!': The model posted this picture on her Twitter page