Big earner: The ubiquitous Kim Kardashian hosting a New Years Eve party in Las Vegas, Nevada
But suddenly Kim Kardashian finds herself in the middle of a heated taxation row in financially stricken California.
The 31-year-old, who is more used to fronting ad campaigns for clothes, weight-loss products, jewellery and fragrances the unwitting poster girl for the Courage Campaign.
The left-wing group wants millionaires to contribute more of their earnings to society.
A series of groups, which include the California Federation of Teachers, are behind a new video that asks the rich to give up more..
It notes that Kardashian made $12million in 2010 but paid a state tax rate of just 10.3, one per cent above the 9.3 per cent someone making $47,000 that year would have paid.
The campaign says: 'Millionaires like the Kardashians only pay a tiny bit more in taxes than a middle-class Californian.
'That's not OK, especially when budget cuts are decimating our communities.
'Watch our video that clearly demonstrates the unfairness of the situation.'
Last year the Los Angeles-born socialite's earnings were reported to be the highest among Hollywood-based reality stars.
Curvy dollars: Kim Kardashian is reputed to have earned $12million dollars last year - while the average middle-class Califonian managed $47,000
But as well as her busy promotional schedule, she is bringing out a new magazine with her high-profile family, headed by matriarch Kris Jenner and her Olympic hero husband Bruce - and currently appears in California Tourist Board adverts.
What goes to the taxman: The Courage Campaign video claims Kim Kardashian only pays 10.3% to the middle-class Californian's 9.3%
The Courage Campaign wants millionaires like her in the Golden State to pay in an extra 3 to 5 per cent, which could boost state coffers by $6billion.Campaigners say this could fend off cuts to education and other under pressure budgets.
Eli Broad, the billionaire philanthropist and art collector, has supported the campaign, as has Google Chairman Eric Schmidt and former the state's former governor Arnold Schwarzenegger.
The campaign wants to put the millionaire tax increase before state voters in November.