Too stingy? Kim Kardashian, pictured shopping at Barney's in New York yesterday, only donates 10 per cent of her charity auction to good causes
The reality TV star has been selling items from her personal collection for some years through her charity auction site on eBay.
But while making a big play of her philanthropy under the banner 'Charity Auction Supporting the Dream Foundation', some may be surprised to learn that she only donates 10 per cent to the cause.
The rest she pockets herself.
Glenn Selig, President/CEO of Selig Multimedia, told FOX411’s Pop Tarts column: 'Many times, the public assumes that all the proceeds go to charity and not the celebrity.
'But that is often not the case. The public should never assume that 100 percent goes to charity.'
Among the items posted on the 31-year-old's eBay site in recent days are a pre-owned Herve Leger dress which sold for a staggering $3,500 and a robe she wore on Dancing With The Stars which fetched nearly $230.
Today, there is a metallic silver strapless gown worn by Kim's older sister Kourtney up for grabs which is already past $40 with nine days left for bidding.
The site does carry the statement 'a portion of the proceeds benefit the Dream Foundation' under the title of each item and the socialite makes this point on the homepage.
But some may not have thought it would be as little as 10 per cent, the minimum required by eBay’s Giving Works operation.
The socialite acknowledged the figure on her blog.
Kim chose the charity, which grants wishes for terminally ill adults, after her father passed away from cancer.
A source close to the Kardashian family insists Kim and her sisters have always been very charitable and stressed that most of the items put up for sale were bought personally rather than given to them.
Is it clear enough? The homepage of Kim's charity auction on eBay says a 'portion' of funds supports the Dream Foundation charity
EBay did not respond to requests for comment from FOX411 and Kardashian’s spokesman declined to comment.
Kim is not the only celebrity to donate just 10 per cent to charity, however.
But there are some who go the whole hog - such as Hannah Montana actress Miley Cyrus who donated all her proceeds from an eBay sale to Get Your Good On, a social network that brings together children and youths to help their communities.