woensdag 13 juli 2011

Kardashian Add Nail Polish To Their Expanding Empire.

Fingers in all the OPIs:  The Kardashians add to their ever-expanding empire with a new nail polish collection

They have launched clothing boutiques, tanning lotions, jewellery collections and starred in numerous television shows.
Now the Kardashians have created their own range of nail polish in collaboration with the American company Nicole by OPI.
Rumours emerged earlier this year but the reality stars unveiled the Kardashian Kolors in New York on Monday.
Latest venture: Khloe and Kourtney Kardashian launched their 14-piece nail polish collection with Nicole by OPI in New York earlier this week
Latest venture: Khloe and Kourtney Kardashian launched their 14-piece nail polish collection with Nicole by OPI in New York earlier this week
Over recent years the Kardashian family have shot to fame following the success of the reality television series, Keeping Up with the Kardashians which aired on E! in 2007.


With millions already in the bank their latest venture should boost their riches as Justin Bieber's nail polish collaboration with the same brand last fall saw sales of over million bottles in the first few months.
Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director said: 'We are so excited to work with everyone’s favorite TV family – the Kardashians – to share a diverse collection of fashion-forward shades.
Candy stripes: Two of the nail colours from the Kardashian nail polish collection Kim-pletely In Love (left) and Kourt is Red-y for a Pedi (right)
Candy stripes: Two of the nail colours from the Kardashian nail polish collection Kim-pletely In Love (left) and Kourt is Red-y for a Pedi (right)

'With lacquers ranging from high-shine and sparkly hues to neutral taupe and pinkish coral, Kardashian Kolors offers the perfect accessory for every woman – from teens to moms and everyone in between.'
Each of the 14 shades, which have been co-designed by 27-year-old Khloe and 32-year-old Kourtney have been named in honour of their other family members.

 

KARDASHIAN KOLORS 

1. It's All About the Glam
2. Kim-pletely in Love
3. All Kendall-ed Up
4. Wear Something Spar-Kylie
5. Sealed with a Kris
6. Rainbow in the S-Kylie
7. Disco Dolls
8. Kendall on the Katwalk
9. Listen to your Momager!
10. Follow Me on Glitter
11. My Empire...My Rules
12. Khloé Had a Little Lam-Lam
13. Hard Kourt Fashionista
14. Kourt is Red-y for a Pedi

OPI is renowned for their innovative nail polish names - current shades in the vast selection include Dating a Royal and Ladies & Magenta-men -  and the two sisters have been equally witty.
There is a deep burgundy called 'Sealed With a Kris' - in recognition of their mother Kris Jenner - to a rich chocolate brown coined 'Hard Kourt Fashionista' - in reference to Kourtney who is renownded for her unique fashion style.
However some fans of the OPI brand are not so enthused by the collaboration.
On its Facebook page in reaction to the news Carine Sturgeon said: 'Not a fan of the Kardashian brand and I have always regarded OPI as a higher end brand.
'Using the Kardashian name almost cheapens it but to each his own.'
Kim Kardashian has long been a fan of the nail polish brand, which is popular through the US with the Lincoln Park After Dark being her favourite along with the grey, blue and burgundy shades.
The Kardashian's original show was an instant hit and by its fifth season it was attracting an average of 3.11 million viewers.
Kim's earnings were the highest of any other reality star in 2010 at $6 million, 10 per cent of which were donated to charity.

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