But Khloe Kardashian is now getting candid about her lumps and bumps, after being appointed as spokesperson for a new Nivea skincare campaign
The 26-year-old has been revealed as the new face of Nivea Good-bye Cellulite Hello Bikini! Challenge.
Spokeswoman: Khloe Kardashian has been revealed as the new face of Nivea Good-bye Cellulite Hello Bikini! Challenge
'I love to be an advocate for anything that helps empower women and give confidence to them especially when I can relate to something as sensitive as cellulite.'
Targeted: The youngest Kardashian, seen here earlier this month, seems to be always contending with issues surrounding her weight
The bikini challenge Khloe is helping promote includes a program that combines fitness, nutrition, skin care and style to help women reduce the appearance of cellulite.
In addition there is a interactive bikini adviser and product suggestions for extra help.
And to help encourage other women to take the challenge, Khloe will post her progress on her Facebook account.
Support: With the support of her sisters Kim and Kourteney pictured here in April this year, Khloe tries embrace her curves
But with the support of her husband Lamar Odom, who consistently compliments his wife's body and her sisters Kim and Kourteney, Khloe tries embrace her curves.
'My body weight will always be something that I will have to work on for the rest of my life, but I am finally in a really good place and learning to love me for me and not for someone else's standards,' she recently wrote on her blog.