So it is fitting that she has named her new fragrance Gold and celebrated the launch of the perfume in Las Vegas last night.
The 30-year-old looked stunning as she strutted the red carpet at the promotional event in a white, gold and black dress.
Promotion: Kim Kardashian celebrated the launch of her second fragrance, Gold, at Macy's in Las Vegas last night
Kardashian was at Macy's Fashion Show store in Nevada to celebrate her second fragrance.
She had released her first perfume last year called, aptly, Kim Kardashian.
The Keeping Up With The Kardashians star explained the name of her perfume.
'Gold is a luxury that stands the test of time, a universal symbol of sophistication and glamour.
Smelling good: Gold is Kim's second fragrance after releasing her self titled first perfume last year
She later tweeted about her Sin City event: 'So many sweet & thoughtful people came out to support my new Kim Kardashian Gold fragrance! I love u Vegas... now heading back to LA!'
Aside from her fragrances, Kim is also a spokesperson for various things including Sketchers trainers and weight loss supplements.
The television personality also has her own clothing stores with her sisters, production company, books, jewellery line and reality shows.
Inspiration: The reality star said she called the perfume Gold because it is a symbol of 'sophistication and glamour'
She has recently returned from Mexico, where she enjoyed a family vacation to mark her sister Kourtney's 32nd birthday.
Kim tweeted: 'So happy to be home from a fun long family vacation! Its been a while since the whole family got together like that! We need to do that more.'
But her sister Khloe was quick to correct: 'the whole family but Lamar and I silly....'
But one person who was on the break was Kim's new boyfriend Kris Humphries.
Successful: Kim's new fragrance is the latest in a long line of endorsements and products that the 30-year-old promotes
As well as exchanging countless kisses, he even gave the pint-sized star a ride on his shoulders.
He could barely keep his hands off her body - and few could blame him. The star looked in incredible shape as she paraded around the beach in an array of bikinis during the six-day break.
'Kim was so excited to get some alone time with Kris,' a source told America's Us Weekly. 'They were making out most of the time.'
A new season of Keeping Up with the Kardashians will premiere on E! later this summer.