But just in case shots of the girls sporting the denim along with tailored white shirts wasn't enough to generate buzz about the range, the Kardashian clan took things one step further and decided to pose topless for their campaign.
Kim, Kourtney, and Khloe can be seen wearing only the jeans they designed, posing intertwined while covering their modesty with their arms.
That's one way to sell jeans! Kim, Kourtney and Khloe Kardashian go topless to promote their new denim line
The jeans range was a natural step for the reality stars, who are known for flaunting their fabulous curves at every available opportunity.
And 31-year-old Kim took to her Twitter account to show the photo to her followers, adding a link to it along with the message: 'Keeping it simple in Kardashian Kollection denim!'
Her sister Kourtney, 32, opted for a more provocative approach to describing the saucy shoot, writing 'We banned tops from our Kardashian Kollection denim shoot! Jeans only, baby!!'
Meanwhile Khloe, 27, was clearly proud of the results of the photo shoot, posting: 'How hot is this new promo image for our denim Kollection?!? We thought it only appropriate to wear JUST our jeans LOL.'
Kim took to Twitter to praise the new range last week.
She wrote: 'Our Kardashian Kollection for Sears denim line is officially here!! There are three styles, each named after my sisters and me'.
'I’m wearing The Kim, which is a sexy, low cut, straight leg jean. Then Kourtney is wearing The Kourtney, a gorgeous skinny leg jean, and Khloe is wearing The Khloe, a tall curvy, high rise, boot cut!!'
'I’m wearing The Kim, which is a sexy, low cut, straight leg jean. Then Kourtney is wearing The Kourtney, a gorgeous skinny leg jean, and Khloe is wearing The Khloe, a tall curvy, high rise, boot cut!!'
The good kind of blues: Kim, Kourtney and Khloe Kardashian debut their new range of denim for Sears
Kardashian Kollection for Sears . . . . . .
'Nick Saglimbeni was the photographer and I love the way they turned out! Shoots with my sisters are the best!! Xo'.
All three sisters pose in their photos wearing their namesake trousers and identical button-down white shirts.
They first launched the budget friendly Kardashian Kollection for Sears last August.
Meanwhile, TV's favourite reality family have been embarking on a string of solo pursuits.
Last week, Kim appeared as Kelly Ripa's guest host on the morning show Live! with Kelly.
She opened up to the audience about her recent divorce from husband of just 72 days, NBA star Kris Humprhies.
'It's been a hard couple of months,' she admitted. 'I moved in with my mum - half the time with Kourtney and half the time with my mum.'
'I've just been spending a lot of family time. I went to my mum's, I brought two pairs of sweatpants and a pair of pajamas. That was it.'
She must have found goodness in her heart while on her journey of self-awareness, because E! News confirmed that she gave $50K to The Trevor Project, a group that provides crisis intervention and suicide prevention to LGBT youths.
Meanwhile, Kourtney has been preparing to give birth to her second child with boyfriend Scott Disick.
Rocking the denim: Khloe and Kourtney Kardashian wear their namesake jeans
She wrote on her website: 'Hi dolls! I have some very exciting news for you. I’m returning to radio!!!!!!'
'I’ll be joining the team at Mix 102.9 every day from 12-1pm CST for my very own show, The Mix Up with Khloé, and I could not be more thrilled about it!'
'Doing radio in Miami a few years ago was some of the most fun I’ve ever had and I can’t wait to get back into it here in Dallas! You all know that I love to talk LOL, so this is the perfect gig for me. I can’t wait to get started!'
She added: 'My first show will be this Monday, January 30, and I am beyond excited! To my fans outside of Dallas, you can listen live on www.mix1029.com. WOOOOOOHOOOOOOOOOOO!'
Khloe recently moved to the Texan city when her basketball player husband, Lamar Odom, was traded to the Dallas Mavericks.
She added: 'My first show will be this Monday, January 30, and I am beyond excited! To my fans outside of Dallas, you can listen live on www.mix1029.com. WOOOOOOHOOOOOOOOOOO!'
Khloe recently moved to the Texan city when her basketball player husband, Lamar Odom, was traded to the Dallas Mavericks.
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