Kim Kardashian Launches $100 Scent Ahead Of Her Wedding...

As Kim Kardashian's wedding approaches, the enterprising millionairess has her eye firmly on its potential for profit.
The reality TV star has lost no time in tapping into money-making opportunities that have cropped up ahead of her marriage to NBA basketball player Kris Humphries later this month.
Ms Kardashian has already announced that the lavish nuptials will be televised in a two-part behind-the-scenes documentary. Now, days after her bridal shower was featured in U.S. OK! magazine, Kim has released an $100 limited edition fragrance called 'Love' to mark the occasion.

Business savvy: Kim Kardashian, 30, has launched an $100 limited edition fragrance called 'Love' to mark her wedding

Set to tie the knot on August 20 the 30-year-old socialite has been busy securing a multitude of business deals while trying to decide on a venue in California to accommodate her 1,000 guests.

 

This business acumen is something Kim has refined since her notorious rise on the E! television series Keeping Up with the Kardashians four years ago, in anticipation of her 15 minutes of fame coming to a grinding halt.

She said: 'I thought it would be fun to create a special fragrance that represents this special time in my life!

Gearing up: Kim (centre) with her sisters Khloe (left) and Kourtney (right) at her bachelorette party held in Las Vegas last month

'I’ve had such a positive response to my previous two fragrances and this one means so much to me because of what it stands for - the enduring beauty of building a life with your other half and watching your love grow, each and every day.'
The business savvy star, who is based in Beverly Hills, has produced 1,000 bottles of the unique scent, one for herself, 200 for guests at her recent bridal shower - which was covered in OK! magazine and included Demi Lovato, Serena Williams and former Spice Girl Melanie Brown as guests - and a further 799 to sell to fans.
It is being marketed as a 'soft, feminine scent' with top notes of 'sparkling red currant, pink freesia and star jasmine' with undertones of tuberose, musk and sandalwood.

Kim and Kris are said to be inviting over 1,000 guests to their wedding

Over the years she has expanded her empire to include a range of products including diet supplements, fragrances and clothing, earning her the title of Entrepreneur of the Year at the Glamour Women of the Year Awards this June.
As with her eponymous début perfume, Kim said the latest fragrance would remind her of success and working alongside her sisters, Kourtney and Khloe - who have also been involved in and launched their own business ventures.
She said: 'I collect fragrances so when I smell one that I haven't worn in years it'll bring me right back to that time.
'This will remind me of success, working really hard and also my sisters.'
New Jersey Nets player Kris surprised Kim by proposing to her in May, spelling out 'Will you marry me?' in rose petals on the floor of her bedroom at her LA home, after just six months of dating.
The sparkling ring was 20.5 carats and is claimed to have cost in the region of $2m.
Her 2010 earnings were reportedly the highest of any other reality star at $6 million, 10 per cent of which were donated to charity.
To buy the scent visit: www.kardashianfragrance.com