Mad Men's Jon Hamm fires back again over Kim Kardashian 'f***ing idiot' insult
Jon Hamm added more fuel to the fire today in his ongoing war of words with Kim Kardashian.
The Mad Men actor referred to the reality star when he recently hit out at the cult of celebrity in an interview with April's Elle UK magazine, saying that it made ' f***ing idiots' like Kim and Paris Hilton into millionaires.
Kim, 31, who was spotted at the airport in Miami today, fired back at Hamm - branding his comments 'careless' earlier this month.
But during an appearance on The Today Show this morning, 41-year-old Hamm firmly stood by his remarks.
Fuelling the fire: Mad Men's Jon Hamm stood by his recent remarks about Kim Kardashian during an appearance on The Today Show this morning
Promotional blitz: The actor - who plays Don Draper - was joined by his co-stars on the show, including January Jones, left
He pulled no punches as he made another attack on the culture of reality television.
On form: Kim, pictured today at Ft. Lauderdale International Airport in Miami, called Hamm's earlier comments 'careless' in her response earlier this month
Colourful: The reality star was wearing turquoise jeans, teamed with a cream top and sandals
Hamm's co-star Vincent Kartheiser - who plays Pete Campbell in the Sixties drama - then waded in, saying he agreed with Jon's comments.
He mused: 'Our society enjoys to turn on the television and see someone who’s maybe awful and they can say, "Well at least I’m not as terrible as that person."'
Hamm then concluded: 'There are a lot of channels on the dials and those channels need to be filled up with things… It’s different strokes for different folks.'
Sexy style: Hamm's co-star January arrives to The Today Show studios in New York in a blue skirt, teamed with a sheer top and leather jacket
Response: The 31-year-old reality star took to her Twitter page to express her opinion over his words, before Hamm said he stood by his comments today
His latest remarks come after Kim took to Twitter earlier this month to defend herself in the wake of his initial attack.
She wrote: 'Calling someone who runs their own businesses, is a part of a successful TV show, produces, writes, designs, and creates, 'stupid,' is in my opinion careless.''I respect Jon and I am a firm believer that everyone is entitled to their own opinion and that not everyone takes the same path in life. We're all working hard and we all have to respect one another.'
New series: Hamm's comments come as the new series of Mad Men, in which he plays womanising advertising exec Don Draper, is due to air
Speaking to Elle, Hamm said: 'Whether it's Paris Hilton or Kim Kardashian or whoever, stupidity is certainly celebrated.
'Being a f***ing idiot is a valuable commodity in this culture because you're rewarded significantly.'
The Golden Globe winning actor added that the success of reality TV stars 'doesn't make any sense' to him.