zaterdag 26 mei 2012

Kim Kardashian is officially the most overexposed celebrity

Beating Lindsay Lohan, Snooki and Octomom in new ranking

It will come as little surprise to anyone that Kim Kardashian has topped a ranking of the most overexposed celebrities.
Analysis that evaluated stars' exposure according to 46 different factors saw the reality star place highest, with an overexposure percentage of 65per cent.
By contrast the average celebrity has an overexposure percentage of five per cent, market research firm E-Poll found.
Kim Kardashian
Officially overexposed: Kim Kardashian has topped a ranking of the celebrities most frequently in the public eye
Lindsay Lohan and Nicole 'Snooki' Polizzi took second and third places respectively, followed by Octomom, aka Nadya Suleman and Paris Hilton.


Rounding out the top ten were Kim's sisters Kourtney and Khloe, Snooki's Jersey Shore co-star Mike 'The Situation' Sorrentino, Kate Gosselin and Bristol Palin's babydaddy Levi Johnston.
Lindsay Lohan Snooki Nadya Suleman

Media fodder: Lindsay Lohan (pictured yesterday, left), a newly-pregnant Nicole 'Snooki' Polizzi (centre) and Nadya 'Octomom' Suleman (right) came second, third and fourth in the overexposure ranking respectively
Kourtney Kardashian Khloe Kardashian
Sibling rivalry: Kim Kardashian placed higher on the list than older sister Kourtney (left) who is currently pregnant with her second child, and younger sister Khloe (right) who came in tenth place
It is not surprising that most of these celebrities made their names on reality television. E-Poll CEO Gerry Philpott explained that, unlike more serious movie actors, a high level of exposure is key to a reality star's earning potential. 
'A decade ago being overexposed was the kiss of death. But today it's necessary to fuel reality TV,' he told Forbes.
'If you want to be a serious movie actress maybe you don't want high overexposed numbers, but if you're going to be a successful reality star, you need those numbers.'

High media exposure has certainly proved effective for Kim Kardashian. Last year fans' fascination with her engagement, marriage and relationship breakdown generated huge ratings for Keeping Up With The Kardashians and its spin-off, Kim & Kourtney Take New York.


  1. Kim Kardashian (65per cent)
  2. Lindsay Lohan (64per cent)
  3. Nicole 'Snooki' Polizzi (64per cent)
  4. Nadya 'Octomom' Suleman (62per cent)
  5. Paris Hilton (60per cent)
  6. Kate Gosselin (57per cent)
  7. Mike 'The Situation' Sorrentino (56per cent)
  8. Kourtney Kardashian (53per cent)
  9. Levi Johnston (51per cent)
  10. Khloe Kardashian (51per cent)
Forbes estimates that she alone earned $12million last year, excluding any money she made from her ill-fated wedding.
Given the media activity focused on the Kardashian clan over the past year, it comes as some surprise that Paris Hilton and Octomom ranked higher than Kourtney and Khloe.
But Mr Philpot explained that some people have been so overexposed in the past, there remains a residual perception of overexposure.
Snooki's high presence on the list is likely thanks to her recently-announced pregnancy, while Lindsay Lohan's regular court appearnces have helped keep her in the public eye.
E-Poll evaluated over 6,600 celebrities in its research.
The percentages relating to each star's overexposure were calculated from a survey, then E-Scores, which measure 'marketing effectiveness', were taken into account too.

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