But one respected figure has jumped on the bandwagon - world renowned photographer Annie Leibovitz has shot the sisters for an ad campaign to promote their clothing line for Sears.
Kim, Kourtney and Khloe posed for the famed artist scantily clad in lingerie in newly released shots.
Sister act: Racy new promotional shots of the Kardashian sisters for the Sears clothing line have been released
The top secret photoshoot was completed back in May, and Kim gushed about working with Leibovitz on her blog at the time.
Smouldering: Kourtney, Kim and Khloe pose for famed photographer Annie Leibovitz
'I can’t give away any details, but we have never been shot like this before and it was soooo fun shooting with Kourtney and Khloe… Mason even made a cameo!'
The trio clearly made a lasting impression on the photographer, who is now throwing them a bash at her studio in New York next week to celebrate the Kardashian Kollection clothing line.
Animal instinct: The family are expanding their empire with another retail store opening soon in Las Vegas called Kardashian Khaos
The Kardashian Kollection was launched in Los Angeles a fortnight ago and hit stores on August 25.
In addition to their collection for Sears and various fragrances and other products, the family continue to expand their retail empire.
They announced this week that another boutique, named Kardashian Khaos will be opening later this year in Las Vegas. The family already have three branches of their DASH franchise in Calabasas, New York and Miami.
Moving on up: The girls shot back in May with Leibovitz, who is now throwing them a celebratory bash at her New York studio next week