So much time in fact that he ventured out to a local shop in New York to get a gold 'grill' to cover his teeth.
Lamar treated wife Khloe and her sister Kim Kardashian to a tour of his old neighbourhood of Jamaica, Queens in New York City, as they filmed the newest season of Keeping Up with the Kardashians.
Blinged out: Lamar Odm was fitted for a gold 'grill' during a scene shot on Friday for the upcoming season of Keep Up with the Kardashians
The NBA star took the two to a flea market near his childhood home for a round of discount shopping.
Check this out: Lamar turned around to give Khloe Kardashian a look at his grill
Haven't we seen this before? Kanye West sported a diamond grill on Ellen in 2010
An attendant fitted Lamar for a gold grill as cameras rolled on all the action.
The dental accessories have soared in popularity after they were sported by a series of hip-hop stars including Ludacris, Lil Jon and Kanye West.
Old stomping ground: Lamar gave Khloe and Kim a tour of his old neighbourhood in of Jamaica, Queens in New York City
He told the chat show host: 'I just thought that diamonds were cooler.'
However, grills have been denounced by some critics as superficial displays that strain the finances of poor youth.
Fancy some shoes: The group stops by a 'sneaker shop' to check out the trainers
Shooting the series is a welcome change for the basketball player who has been dealing with his much publicized departure from the Mavericks.
Lamar spent just four troubled months with the team after his surprise transfer from the Los Angeles Lakers back in December.
Score: Kim and Lamar were snapped wearing trainers and carrying bags from their shopping tripAccording to ESPN, the team has listed him as 'inactive' for the remainder of the season.
That means he could be traded to another team when the season ends.
Some commentators claimed that his involvement with the Kardashians, including starring in his own reality show Khloe and Lamar, caused him to lose focus on the basketball court.
Game time: Lamar gave the ladies a basketball lesson